We are an independent e-commerce consulting practice, not a fund. Below is our current registration status, the people accountable, the complete fee stack, how we differ from the aggregator model that failed, and what we can and cannot yet evidence. Where something is not verified, we say so rather than leaving a gap for you to find.
We would rather tell you this plainly than have you find it out later: we have not yet incorporated a company. Here is our current status and how that works in practice.
We are a services business, and the structure is designed to make that true in substance, not just in wording.
Your capital is deployed into a company you register and control, not into a fund, SPV, or vehicle we manage. We never take custody of your money, and we never issue you a security, unit, or membership interest in exchange for it. That is the structural reason a securities exemption is not the relevant framework here: there is no security being offered.
As a services business we are subject to ordinary commercial law: contract law for the services agreement, standard tax and invoicing obligations, and consumer or business-protection law in the jurisdictions we operate in. We are completing our own company registration and will update this page with the incorporated entity, its jurisdiction, and its registration number as soon as that is done.
This is a description of our current structure, not legal advice about your own tax or regulatory position. If you are unsure how engaging us would be treated in your jurisdiction, that is exactly the kind of question your own counsel should confirm before you sign anything, and we are glad to walk them through the structure directly.
Fee transparency is a universal diligence category, and partial disclosure is worse than full disclosure. Every economic term that reduces your net return is listed here.
We describe our model as having no fee on assets or capital. That is accurate and it is deliberately narrow: it means we do not charge a percentage of your capital simply for existing. It does not mean we charge nothing. We are paid from profit and from a share of realised gains, as set out below. Read this table as the complete answer, not the headline.
All figures above are indicative of our standard structure. Economic terms for a specific engagement are set out in the signed services agreement, which governs. Ask us for the fee schedule in writing before committing capital, and model your returns net of every line above.
Named principals with verifiable histories are a top-line diligence category. Anonymous operators are one of the most consistently cited warning signs in this sector.
Names, backgrounds, LinkedIn profiles, and what we are building toward are on a dedicated page rather than duplicated here.
When e-commerce, brand portfolio, and target IRR show up in the same sentence, people reach for Thrasio and its peers. That comparison is fair and we would rather address it directly than let it sit unspoken.
Aggregators raised roughly $16B across ~100 firms, much of it debt. Leverage amplified the downside when growth slowed, and survival became a function of burn rate.
We do not raise or use acquisition debt. You fund your own brand build directly, and there is no borrowing to service.
Aggregators bought existing Amazon sellers, inheriting their listings, reviews, supplier terms, and any hidden liabilities.
Brands are built from validated demand, in your own entity. There is no acquisition price to earn back and no inherited liability, but equally no existing revenue on day one.
Founders typically stayed only through a brief handover. Assuming junior managers could run brands better than the people who built them proved costly.
We operate your brand on an ongoing consulting basis, not a handover-and-exit basis. This concentrates key-person risk with us, which you should test in diligence.
Acquisition pace outran operational capacity. Thousands of SKUs were managed by teams that had not scaled with them, and acquisition criteria loosened.
Client intake is deliberately limited to what our current team can operate properly, not to create urgency. Ask us for our per-client resourcing plan.
A recurring criticism was buying products rather than brands, with too little attention to IP and defensibility.
Trademarks, brand registry, owned customer lists, and creative assets are held in your entity, in your name. Defensibility in this category is real but modest, and we do not claim a moat that does not exist.
Sources for the aggregator failure analysis: RollUpEurope, “Rollups from Hell Vol. 3”; commentary by Hahnbeck M&A and 458.Law; and public reporting on Thrasio’s February 2024 Chapter 11 filing. Structural differences reduce specific risks. They do not remove category risk, which is set out in full in our Risk Disclosure.
A clear line between brands we operate for clients and brands we merely admire.
The Amazon, Shopify, and TikTok Shop results shown in our case studies are live client accounts we operate. Figures are taken directly from platform dashboards, and screenshots are shown unedited with the source interface visible.
Gymshark, MVMT, Beardbrand, and Allbirds appear on this site as publicly documented examples of category dynamics. We want to be unambiguous about our relationship to them, which is none.
What exists today, what is published openly, and what is still to be confirmed. Nothing here is gated behind an NDA merely to create friction.
You do not need to sign anything to begin. The risk disclosure, NDA text, and fee structure are published openly on this site. A live walkthrough of the client portal is available on request without an NDA. Confidentiality applies only to client-identifying data and commercial terms.
We would rather point you at the checks than hope you skip them. Engaging any operator of this kind warrants exactly this search.
We have told you plainly that we are not yet incorporated. Ask us directly for an update before you sign anything, and expect this page to reflect it once it happens.
Search for regulatory actions or litigation involving our named principals. Consumer-protection regulators publish enforcement actions in this sector.
Check our named principals on LinkedIn and against prior company records. Ask for references and actually call them.
Ask for a live screen-share of Seller Central and Shopify admin rather than exported screenshots. We will do this on request.
Marketplace listing multiples are asking prices. Ask a broker for completed-transaction comparables in the relevant category and size band.
Have your own counsel review the services agreement before you sign it, and confirm it reflects everything discussed verbally.
The services agreement template, written fee schedule, and a live client portal walkthrough. If something you need is not on the index above, ask for it and we will tell you plainly whether it exists.
Direct contact: hello@globalbrands.ai